AUREL

AUREL / 2026 COLLECTION

THE ART
OF PRECISION

A new expression of mechanical watchmaking.

MADE TO BE
EXAMINED.

Every AUREL begins at the bench. Cases are shaped and polished by hand, movements are regulated over days rather than minutes, and each surface is finished with the assumption that someone will look closely.

A watchmaker finishing a steel watch case by hand at a wooden bench in soft window light
Precision
Mechanical engineering designed for accuracy.
Material
Selected metals, sapphire and hand-finished leather.
Finishing
Surfaces and details refined to reward closer inspection.
  • Swiss movement

    Mechanical calibres, regulated by hand.

  • 5 year warranty

    Covered service and care.

  • Secure delivery

    Insured, signature on arrival.

  • Hand finished

    Each surface completed by a watchmaker.

TRADITION,
RECONSIDERED.

A new generation of mechanical watchmaking, shaped by the discipline of the past and the precision of the present.

Close detail of a mechanical balance wheel and bridges lit in deep burgundy light

AUREL / 2026 COLLECTION

THE NEW
COLLECTION

SIX PIECES. ONE PHILOSOPHY.

Six interpretations of precision, each designed around a different expression of contemporary watchmaking.

06
Pieces
Classic · Contemporary · Heritage
Collections
By hand, at the bench
Finishing

Featured products

Wrist in porcelain tone, worn with The Regent

01 / 06

Choose what suits you

See it on your wrist.

Preview every timepiece across different wrist tones and find the one that feels uniquely yours.

Choose skin tonePorcelain

The Regent

$3,850

Refined dress expression with an ivory dial.

StrapChestnut leather
The Atelier wristwatch with warm cream dial and dark brown leather strap on a warm cream background

A closer look

THE ATELIER

One piece, examined on its own terms: a case shaped and polished across several passes, and a dial finished to read clearly at a glance.

$3,400

Explore the piece
A tailored jacket, leather notebook and wristwatch resting on a stone table in warm evening light

TIME,
IN CONTEXT.

Designed to live beyond the wrist.

The complete AUREL collection

EXPLORE THE COLLECTION

Six expressions. One philosophy.

MADE FOR
THE MOMENTS
THAT MATTER.

Explore AUREL and discover the complete collection.